Milestones are important. They indicate growth, show how far you have come, and can show just how much further you can go. Just last week, Subaru of America, Inc. reached its latest milestone: selling its 10-millionth vehicle in the United States. 

“It took us 41 years to achieve our first five million sales, and just over 10 years to achieve the next five million,” said Thomas J. Doll, President and CEO, Subaru of America. “Accomplishing this milestone reflects our commitment to providing customers with vehicles made to the highest standards of safety, reliability and dependability.”

The vehicle was sold in Salt Lake City, Utah, at the oldest Subaru retailer in the country. 

September has seen great reports overall for Subaru of America, Inc. Earlier this month, the company announced its 93rd month of year-over-year sales increases in a row. The company has come a long way since 1968, when it offered only one model and sold less than 400 in the first year. 

This milestone is reason for celebration, and a call to action to keep moving forward. 

“It takes great products, great marketing and a strong retailer network to accomplish this historical milestone, but the real secret to our success is our people,” Doll said. “’s our people who continue to drive this great brand forward, leading with the Love Promise each day.”

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