Subaru Official Vehicle of ‘Beast of the East’


Subaru of America and Subaru of New England announced late November that Subaru has been named the official vehicle of Killington Resort and Pico Mountain, both members of POWDR. This partnership with Killington Resort also brings New England’s debut of Subaru WinterFest, Subaru’s winter lifestyle event series and concert tour. Subaru of America and Subaru of New England are celebrating the announcement and offering exclusive benefits to Subaru owners visiting Killington for Subaru WinterFest 2020.


“At Subaru of America, we know our owners are seeking exciting wintertime experiences at top destinations from coast to coast,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America. “We’re thrilled to bring Subaru WinterFest to Killington Resort for the first time ever, giving our loyal owners an unforgettable experience at one of the East Coast’s top ski destinations.”


Subaru owners have requested for years now to bring Subaru WinterFest to Killington Resort, and now their wishes have finally been granted. Subaru WinterFest will take place at Killington Resort from February 21-February 23, 2020. 


“In our eyes, Subaru has always been the unofficial vehicle of The Green Mountain State,” said Jeffrey T. Ruble, Executive Vice President & General Manager, Subaru of New England. “This partnership is a perfect fit, and one we feel will resonate with the community. We’re looking forward to connecting with skiers and snowboarders this winter at Killington Resort and Pico Mountain!”


Subaru plans a full resort takeover and will offer an incredible concert experience, featuring a lineup with national headlining artists. Subaru owners who visit these Vermont ski resorts will enjoy exclusive benefits such as Subaru VIP parking, Subaru concierge, shuttle vehicles, and surprises throughout the season.


“We are thrilled to partner with Subaru of America and Subaru of New England to bring our guests an enhanced experience with the Subaru brand that shares our values of adventure and fun in the great outdoors,” said Mike Solimano, President & General Manager, Killington Resort and Pico Mountain. “We welcome new and returning Subaru owners to our resort and look forward to delivering the best ski season yet.”


For more information about Subaru WinterFest 2020 visit Want to make sure your Subaru is in top shape for the trip to Subaru WinterFest 2020? Make an appointment at Bennington Subaru today!

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